Coming from the French adjective, mou stands for ‘soft to the touch’ and it literally describes the brand. Founded in London in 2002 by Shelley Tichborne, Mou soon became an internationally recognised label for handcrafted footwear in luxurious natural fibres.
These Eskimo boots are inspired primarily by nature and wilderness, so no wonder they are made of natural materials. They come in various models and colours, from mini Eskimo sneaker to Eskimo wedges.
However, what really made these winter boots so popular in the first place were the A-list stars. Celebrities and such as Sarah Jessica Parker, Gwyneth Paltrow, Sienna Miller, Gwen Stefani and Tamara Ecclestone were spotted wearing these Eskimo boots back in 2010, even the following years. Finally, this season Mou boots experienced a real boom among trendsetters and influencers too.
Bloggers and fashionistas have already replaced their favourite Ugg boots for a pair of Mou’s, pairing them with winter essentials. This will be a good winter for Mou!