As if finding cosmetics for darker skin tones isn’t hard enough adding the need for cruelty-free and/or vegan products on top of that can be downright impossible. But as we see the growth of black-owned beauty and skincare companies many are also animal friendly making the task a little easier to tackle.
From Rihanna’s best-selling foundation to prismatic palettes and contrasting lip colours black-owned beauty brands is the way forward; whatever your skin tone.
The deliciously delightful Beauty Bakerie is a totally vegan and cruelty-free beauty powerhouse that creates sweet themed makeup products good enough to eat (well almost!) CEO Cashmere Nicole has created a one of a kind collection of confectionary cosmetics including the matte lip whip, cake pop lippies and half a dozen delectable palettes.
FOUNDER: Cashmere Nicole
CHECK IT OUT IF YOU LIKE: Cute aesthetic and high-quality products.
INSTA HANDLE: @beautybakeriemakeup
AVAILABLE AT: Cult Beauty, Look Fantastic, Boots and the official company website.
Founded by the company’s namesake Liha and her best friend Abi, Liha Beauty is a completely natural, vegan and family-run skincare range that combines the essence of West African botany with traditional English aromatherapy. From oils and soaps to candle and gift sets Liha Beauty is totally organic with both reusable and recyclable packaging.
Possibly the most famous black-owned beauty brand in the world, Fenty Beauty is a glamorous cosmetics company founded by the equally glamorous Rihanna aka Robyn Fenty. Famous for its all-inclusive 50 shade foundation Fenty Beauty has it all from best selling lip gloss, spectacularly shimmering highlighter and a range of vivid eyeshadow palettes
Brooklyn born with Caribbean descent the creator of Coloured Raine, Loriane Dowdy is all about diversity and self-expression. Matte glitter lipstick, single eyeshadow pans and a sparkling lip topper are just a few of the iconic inventions from Coloured Raine.
Founded in 2019 by Banke Olowu, Ruba Beauty is a makeup brush store that creates vegan makeup tools at modest prices. Choose from blending sponges or pick and mix from the rose gold and wooden brushes that are made with high-quality soft bristles for a perfect finish.
What started out as a faux eyelash retailer is now a thriving cosmetics company creating beautiful eyeshadow palettes and vegan brushes. With Beauty For All as their Motto, Ace Beaute states their stunning products suit everybody no matter your race, gender or social background.
Afro Hair and Skincare
Award-winning beauty business with a focus on afro hair, the organic loving Afro Hair and Skincare is an English based organic wellness brand that knows what it stands for. Sourcing the purest of ingredients creator Ibi is all about green and clean beauty.
September Rose Cosmetics
September Rose Cosmetics is a vegan and cruelty-free online makeup store that makeup artists love (just take a look at their Instagram page). The eyeshadow palettes currently available contrast from a rainbow of bright and bold shades full of hot pinks, ocean blue and exotic greens to a warming selection of neutral, earthy tones.
Inspired by the soul of Africa and a kingdom that influenced techniques still used today, Juvia’s Place is about daring, majestic makeup for bold, revolutionary queens. An enchanting collection of products including pigment-rich shadow palettes, blinding highlighters and matte foundation make Juvia’s Place a one-stop makeup shop.
Editor’s note: Feature image via @beautybakeriemakeup