Top 8 cruelty-free beauty influencers to follow on Instagram

Beauty influences that will impress you with their makeup skills and skincare tips.

With the rise of popularity in leading a plant-based lifestyle, hundreds of cruelty-free and vegan beauty influencers have been popping up every day. Once upon a time finding a vegan bronzer or cruelty-free lipstick was a struggle, but now countless brands are identifying as cruelty-free.

Whether you love Anastasia Beverly Hills’ dipbrow pomade, e.l.f cosmetics’ primer or the entire Fenty Beauty range, animal-friendly cosmetics have never been more accessible.

Animal-friendly cosmetics have never been more accessible.

A surge in cruelty-free beauty and makeup influencers means finding one that truly speaks to you can be tricky. From gothic glamour and golden goddesses to pastel princesses and cosplay cool here are eight cruelty-free beauty influencers who are worth a follow.

Beats by Lizzie

The current queen of winged eyeliner, Lizzie’s Instagram gained thousands of fans after she showcased her make-up skills during the Bratz challenge phase. From ’60s inspired colourful eyes to spooky Halloween looks, Lizzie can do it all.

INSTA HANDLE: @beatsbylizzie
FOLLOW IF YOU LIKE: Retro makeup with a modern flair.

Alex Marie Artistry

Turquoise metallic lipstick? Pastel rhinestone eyeliner? Stained glass effect makeup? Alex’s handle does not lie; she is a pure artist. Macro images of wispy, whimsical eye makeup and detailed ombre lips make for an inspiring feed.

INSTA HANDLE: @alexmarieartistry
FOLLOW IF YOU LIKE: Bold and bright makeup.

Demi Colleen

Vegan beauty blogger Demi is all about self-love, skincare and saving the planet. With a golden glow to her Instagram feed, Demi offers a simple yet stunning take on cruelty-free living.

INSTA HANDLE: @demicolleen
FOLLOW IF YOU LIKE: Natural beauty and fresh makeup.

Kristen Leanne

Founder of vegan and cruelty-free hair colour company Arctic Fox, Kristen Leanne is an Instagram mermaid. A lover of rainbow hair, bold eyes and a strong lip Kristen and her ever-changing hair colour offer tutorials, tips and honest reviews.

INSTA HANDLE: @kristenxleanne
FOLLOW IF YOU LIKE: Makeup and hair tutorials.


Chris is all about creativity; presenting cosplay, body art and an abundance of colour it’s also worth checking out her Twitch and TikTok accounts for fun makeup videos inspired by pop culture.

INSTA HANDLE: @seekayseee
FOLLOW IF YOU LIKE: Artwork and comics-inspired makeup.

Becky Addams

There isn’t anyone on Instagram quite like Becky Addams. Graffiti grunge is her game; be it clashing neon orange and deep pink to celestial silver and vivid violet Becky manages to create glorious gothic artwork on her equally glorious face.

INSTA HANDLE: @beckyaddams
FOLLOW IF YOU LIKE: Goth makeup looks.

Clean beauty expert

Clean beauty expert Danielle is an eco and animal-friendly artist whose pretty aesthetic is a delight to the eyes. With online tutorials and strong imagery Danielle is all about promoting easy and accessible cruelty-free beauty for all.

INSTA HANDLE: @danielleschleese
FOLLOW IF YOU LIKE: Beauty tips and makeup looks.

Lipstick Kitty

Be it pastel pink and baby blue or sunset shades and thick black liner this vegan make up artist is constantly providing fresh and exciting content. Macro make-up tutorials span her feed on a regular basis along with skincare videos and the odd giveaway.

INSTA HANDLE: @kipstickittty
FOLLOW IF YOU LIKE: Beauty videos and tutorials.


Editor’s note: Feature image via @demicolleen.