The best cruelty-free and non-toxic nude eyeshadow palettes

A natural eyeshadow palette is essential in any beauty drawer.

If there’s a natural, toxic-free and animal-friendly nude eyeshadow palette on the market, it’s on our wishlist. A woman can never have enough natural eyeshadows  in the collection (of course she can, but we can’t resist a good eye palette anyway).

Nude eye makeup is a true classic – from the red carpet to your Zoom meeting, it is the ultimate look that never fails. Or go out of style. 

Nude eye makeup is favourite in the beauty industry.

Possibly because it’s subtle and soft yet dramatic enough. Also, it complements any eye colour and suits most skin tones when you find the right shades that suit you.

Whether you’re looking for natural-looking smokey eyes or something even less eye-catching, a combination of gold, blush, beige, copper and brown tones never disappoints. 

How to create a natural makeup look? 

If you never really did a proper, full nude makeup look (whether daily or evening) here are a couple of steps to follow to get that perfect natural glam.

  1. In order to make any makeup look start by applying primer all over your eyes.
  2. Take the lightest, neutral shade in your palette and apply it over the lid and into the corners of your eyes (to make your eyes look wider and brighter). A neutral colour is a great base for other stronger shades.
  3. Apply the next, slightly darker shade with a blending brush all over the lid.
  4. Use the third shade around the outer edge of the eye, closer to the lashes and the crease of the eye; blend well. 
  5. Repeat the step with more colours if you want to create more players to your look or introduce more colours. For example, take a shade from your palette that could be a feature of the look (maybe metallic or shimmer one) and apply it to the centre of the lid and blend for added drama. You can use your fingers or a brush.
  6. Finish off with the setting spray.

Now that we covered all the basics, see which brands make the most beautiful, natural and cruelty-free eyeshadow palettes you can buy right now. 


Ultra Shiny Palette

WHAT: Made with 100% natural ingredients, Zao’s natural eyeshadow palette features 10 metallic shades, ranging from soft beiges and pinks to dark purples and browns. This is one of the very few eye palettes that comes in plastic-free packaging.


PRICE: £52

Lily Lolo

Laid Bare Eye Palette

WHAT: A collection of eight eye shadows in wearable, neutral shades by a British natural mineral makeup brand, is perfect if you are looking to create natural smokey eyes.


PRICE: £21

Ilia Beauty

The Necessary Eyeshadow Palette

WHAT: The Necessary eyeshadow palette has exactly what you need to create the perfect nude eye makeup look – six highly pigmented colours in cool and warm undertones. 


PRICE: £37


Certified Organic Quad Eyeshadow Palette – Fresh

WHAT: Zuii is a family-owned Australian organic cosmetics brand (luckily available in the UK) – this eyeshadow quad is made with only naturally derived ingredients and it includes four soft, pigmented shades, a mirror and a mini brush. 


PRICE: £39.95

Ere Perez

Camomile Eye Palette

WHAT: This natural eyeshadow palette features six rich shades grading from light beige to dark brown. As the name suggests, it’s made with camomile so it’s suitable for sensitive eyes. 


PRICE: £29

Jane Iredale

Eye Shadow Kit

WHAT: Jane Irelade’s eyeshadow palette is natural in every sense of the word – it’s non-toxic ingredients and features four nude shades. The kit also comes with a mirror and a brush, perfect for on the go. 


PRICE: £46

Jolie Beauty

Radiance Essential Collection 

WHAT: The Radiance palette contains 18 super pigmented shades in sunny tones. This one is all about texture as it features a mix of mattes, satins, shitters and glitters. 


PRICE: £19.99


Living Colour Eyeshadow Palette

WHAT: This chemical-free, 100% natural eyeshadow palette contains a dark matte shade, two satin-finish colours and a shimmer shade. Simple, yet effective.


PRICE: £35


Vapour Eyeshadow Quad

WHAT: Vapour makes natural, plant-based makeup – their nude eyeshadow palette comes with four different shades in silky matte, satin and pearl finishes.


PRICE: £36


Brazilian Goddess Eyeshadow Palette

WHAT: Elaluz is a luxury beauty brand launched by an influencer Camila Coelho, free from toxic ingredients including this eyeshadow palette which is a collection of eight nude shades.


PRICE: £37

Dr Hauschka

Eye & Brow Palette

WHAT: This small eye palette by Dr Hauschka is a two-in-one product, combining matte shades that works both as an eyeshadow or brow powder.

VEGAN: Suitable for vegetarians only.

PRICE: £32

100% Pure

Fruit Pigmented® Pretty Naked Palette

WHAT: Completely natural, fruit pigmented makeup palette by 100% Pure has three neutral eyeshadows, a peachy nude blush, and a pearly-gold highlighter.


PRICE: £49