Italian luxury fashion house Fendi decided to organize charity action to celebrate the opening of the new flagship store in NY Madison Avenue. Their 3Baguette charity project was made in collaboration with five iconic women: artist Rachel Feinstein, model Jourdan Dunn, musician Rihanna, actress Sarah Jessica Parker and blogger Leandra Medine.
Fendi invited them to personalise their own 3Baguette bag with complete freedom to create a unique and fully interpreted creation that will be auctioned to benefit five charities they choose.
You can take part in the online auction by registering through the dedicated form. After registering, you can enter the amount you wish to bid and place your offer. If the bid is entered successfully, Fendi will send you a confirmation email.
The online auction started 3 days ago, on February 13th and ends March 13th, 2015.
Sarah Jessica Parker’s Baguette was made of black velvet, rich purple satin, gold galuchat and shades of blue and cream. She chose to donate to The Brain Trauma Foundation.
Rihanna’s Baguette was based on a double F pattern on the flap and the back. Sides and front are in black velvet and the handle is made of croco skin. Rihanna chose to donate to the Clara Lionel Foundation. Leandra Medine’s 3Baguette was made of colourful chiffon and sequins which make a contrast between neon blue and carrot orange. The front flap features Moroccan-inspired embroidery. She decided to donate to the Ovarian Cancer Research Fund.
Jourdan Dunn chose to donate to the Sickle Cell Disease Association of America. She designed a bag that features the colours of the Jamaican flag in order to celebrate her heritage. Visual artist Rachel Feinstein designed her 3Baguette in shades of brown with golden metal hardware and black plexiglass under the bag closure. She decided to donate to The Naomi Berrie Diabetes Center.