H&M has already opened the festive season and the celebration can begin! Singers Tony Bennett and Lady Gaga have joined forces in H&M Magical holiday commercial. The superstars sing It Don’t Mean A Thing (If It Ain’t Got That Swing) from their number one album Cheek To Cheek.
The concept for the H&M Holiday commercial was inspired by the 1940’s Big Band Era. Director Johan Renck and his team created a perfect setting for the campaign with stars Tony Bennett and Lady Gaga.
“The mood is one of festive celebration shot through with a strong sense of fashion and an underlying humour. It is intriguing, curious, exuberant, audacious, and filled with wonder,” says director Johan Renck.
Take a look at the extended version of the H&M’s Magical holiday commercial.
What do you think?