The French luxury fashion houses Louis Vuitton (especially during the Marc Jacobs era) and Karl Lagerfeld’s Chanel, as well as Milan’s Gucci during the time when Tom Ford was head designer, were always known for their logomania trend.
However, when other brands presented the same style handbags, the famous classicist Alber Elbaz and the mini logo bags for his very last Lanvin collection or Jonathan Anderson for Spanish Loewe for example, we knew this will become a huge spring must have.
Elbaz’s departure from Lanvin after 14 years happened in the time when luxury fashion industry put emphasis on maximalism, asking creative directors for collections that are primarily flashy and eye-catching. Knowing Elbaz, this change sounds a bit unusual?
Well, the spring runways showed some beautiful logo pieces both very elegant and classy. Back in the day, everyone thought the monogrammed bags are not so sophisticated, however, seams opinions are changing this season.