Coloured mascara is the next big thing for winter 2020, here’s how to wear it

Oh yes, bright lashes have never been so chic.

Black might be the classic, but this season’s eye makeup is all about bold colours, and the coloured mascara is leading the way. 

Why do you need to try this trend?

Luckily, you don’t have to be a super talented makeup artist to create this coloured eye makeup look. There aren’t many steps to follow or layers needed to build the perfect look. Just a few quick coats of your favourite coloured mascara will do the trick actually. Simple, beautiful and effective. Plus, the drama is guaranteed

What colour to go with?

These highly pigmented mascaras come in vibrant, show-stopping shades, starting with electric blue, purple, yellow, fuchsia, red and bright green. Still, with so many colours to choose from, you might consider which shade makes the perfect match with your skin tone and eye colour. 

If you have brown or hazel eyes…try purple, pink or green mascara. 

If you have blue eyes…go with blue and red mascara.

If you have green eyes…wear purple and green/teal mascara.

If you have black eyes…take a look at pink, blue, orange and yellow mascara. 

How to do it?

Here are some basic steps to follow when creating a perfect coloured mascara look.

  1. Apply primer or a base coat to prep your lashes for the next steps.
  2. Add the first coat equally applied to the upper and lower lashes, starting from the root of the lashes to the tip.
  3. Add a second coat of mascara to build volume if desired – you can make the look as dramatic as you want. If you prefer a more subtle finish stick to step 2 followed by a topcoat.
  4. Finish off with a topcoat.  

Alternatives to all-over coloured lashes

If a full coloured mascara look isn’t your thing or you find it a big much, try alternative eye makeup looks. 

Colour mascara as a topcoat

First, you can add a coloured mascara as a topcoat over your regular black mascara. You will get a subtly bright effect that’s toned-down but doesn’t miss the drama of your classic coloured look.

Upper or bottom lashes only

Another alternative two-tone look you can try is using the coloured mascara only on the upper or bottom lashes. Again, it’s subtle enough but still adds a wow effect.

Take a look at some of the best cruelty-free options: 

Ciaté London yellow mascara

Ciaté London

barry m colour blue mascara makeup

Barry M

colour pink mascara makeup

Urban Decay

colour mascara makeup



Editor’s note: Feature image via @dausell.