Looking stylish and feeling comfortable – that pretty much sums up the perfect casual clothes. And if those clothes are ethical and sustainable, it doesn’t get better than that. Ideal for lazy weekends, exercising or working from home.
When it comes to loungewear, soft, breathable materials and comfortable fit are key features you should be looking for. But these eco brands don’t stop there.
The checklist: everything your eco brand should have
Eco brand must-haves
Organic, breathable and natural materials
You don’t want to have any unpleasant toxic chemicals on the clothes you spend lots of time in. That includes dyes and bleaches which can cause skin irritations, headaches and even cancer. Not only they cost your health but the planet too.
“Natural fabrics are breathable, soft and biodegradable.”
Instead, choose natural fabrics such as organic cotton, lyocell, bamboo, hemp and linen that are breathable, soft and biodegradable. They are a bit pricey but well worth the money.
Sustainable and conscious production
In order to create clothes, eco-friendly brands have to make sure their manufacturing doesn’t harm the environment or the people. Usually, the fast fashion industry uses vast amounts of water, energy and chemicals to produce the garments, leaving lots of waste.
Sustainable brands are, on the other hand, more conscious of their impact by using technologies and processes that contribute to the wellbeing of the planet. That can include:
- using renewable energy resources
- minimising waste
- ethically sourcing textiles
- reducing their carbon footprint
Usually all above.
Fair labour and transparency
Next, you want to make sure the brand you choose has fair labour practices, meaning they treat people right. Paying living wages, creating a decent working environment, providing healthcare or education are basic human rights every brand should ensure, not just ethical ones.
High quality and comfortable fit
Last but not least, your lounge clothes should look and feel good. You might be tempted with affordable prices, but think about the quality, durability and performance or the clothes you are buying.
“If the garment you buy doesn’t last a season and you have to buy another one, it’s not really cheaper in the long run.”
The fit is equally important; you want to avoid loungewear that is too tight or too loose as well as too long or too short.
Brands that tick all the boxes
WHY WE LOVE IT: Launched in 2009 as a family company, Noctu’s aim is to create comfortable nightwear and loungewear. They use 100% organic cotton, meaning no toxic chemicals or pesticides were used in the production of their clothes. Their designs are simple and minimalistic, with a focus on comfort usually in pastel and muted colours.
PRICE RANGE: From £25 up to £60.
BEST FOR: Soft and classic nightwear.
WHY WE LOVE IT: Founded in 2012, Baserange is a line of modern basics with an emphasis on clean lines and simple silhouettes. The brand uses innovative technologies to develop high-quality textiles from both natural fibres and recycled materials. They are committed to clean manufacturing in order to minimise environmental impact as well as fair production while working with small family-based factories close to their head office.
PRICE RANGE: From £20 up to £350.
BEST FOR: Oversized basics.
WHY WE LOVE IT: This Manchester-based luxury ethical womenswear label was founded in 2008 by Hannah Beaumont-Laurencia. It’s based on contemporary classic design and minimal silhouettes paired with organic and sustainable fabrics. That includes GOTS certified organic cotton, natural linen, animal-friendly wool as well as a factory offcuts to reduce waste. Beaumont Organic is committed to ethical production too, paying fair wages and providing good working conditions for their workers.
PRICE RANGE: From £24 up to £295.
BEST FOR: Timeless minimalistic staples.
WHY WE LOVE IT: When founded in 2002, the brand had the idea of designing activewear that isn’t logo-heavy and made with synthetic fabrics which were a thing at the time. So they turned to sustainable practices in order to create clothes that are naturally breathable, eco-friendly and multi-functional. Everything from organic materials to plastic-free packaging and ethical factories shows the brand goes above and beyond to prove there’s always an alternative.
PRICE RANGE: From £39 up to £79.
BEST FOR: Mindful activewear.
WHY WE LOVE IT: Made from sustainable organic cotton blend materials, Natural Skin makes natural, organic sleepwear and loungewear. Their pieces are simple, comfy and made to last, yet stylish enough to wear outside your home when not lounging. Exactly what we love!
PRICE RANGE: From £24 up to £100.
BEST FOR: Super soft essentials.
WHY WE LOVE IT: As the name might suggest Bam makes eco-friendly men and women’s bamboo clothes, focusing on activewear – anything from leggings and sweats to socks and underwear. What makes bamboo a better choice? It grows super-fast, without the need for pesticides or lots of water, unlike cotton. Or as the brand says: “Bamboo is to cotton what cashmere is to wool – a softer and more luxurious feel.”
PRICE RANGE: From £10 up to £55.
BEST FOR: Bamboo activewear.
WHY WE LOVE IT: Ninety Percent is a London-based contemporary womenswear label that makes everyday basics from sustainable materials. Think organic cotton sweats, merino wool jumpers, Tencel dresses and jumbo hoodies. Their name is quite literal too, as they share 90% of their profits between charitable causes. Impressive!
PRICE RANGE: From £25 up to £360.
BEST FOR: Modern essentials.
WHY WE LOVE IT: Launched in 1995, the brand designs men and women’s apparel basics in considered fabrics, starting with organic and Pima cotton, recycled materials, low-impact dyes and water-conserving washes. Ethical production is very important too, so they ensure fair, safe and clean working conditions for all of their workers. Same goes with the brand’s eco-friendly biodegradable packaging.
PRICE RANGE: From £28 to £55.
BEST FOR: Soft and simple everyday loungewear.
WHY WE LOVE IT: The sister design-duo Laura May and Hannah Gibbs run their ethical Australian brand focusing on high-end fashion style mixed with contemporary sportswear vibe. They are committed to minimising the waste of raw materials in production and keeping the use of synthetic fibres to a minimum, so most of their clothes are made of organic cotton, Tencel and merino wool.
PRICE RANGE: From £100 – £200.
BEST FOR: Fashionable activewear.
WHY WE LOVE IT: Another ethical casualwear brand with a meaningful name behind it, Ten Tree plants, you guessed it, 10 trees for every item. Every purchase makes a difference which is quite admirable. Comfortable and sustainable, all garments are made with most sustainable, eco-friendly materials including hemp, cork, Tencel, organic cotton and recycled polyester.
PRICE RANGE: From £30 to £180.
BEST FOR: Cosy basics.
WHY WE LOVE IT: Founded in 2016 by US-based Ellie and Quang Dinh, Girlfriend Collective makes activewear out of recycled materials such as old water bottles and fishing nets. Zero-waste, transparency and ethical manufacturing are at the heart of their brand which already became known for leggings, tops and sports bras.
PRICE RANGE: From £35 to £62.
BEST FOR: Stylish sustainable sportswear.
WHY WE LOVE IT: Thought is affordable, ethical and sustainable women and men’s brand with a wide range of products, but their loungewear essentials are what really needs to be on your wishlist. They are not afraid of bold colours and prints, and not to mention softest natural materials including bamboo, hemp and organic cotton.
PRICE RANGE: From £10 up to £140.
BEST FOR: Colourful style and a classic fit.