Best online stores for must-have natural and ethical beauty

Easy and fast: how to shop for green beauty in one place. Here are the best ones.

There’s nothing that we love more than natural and ethical beauty. The rise and understanding of the importance of green beauty made it accessible to everyone, so buying those products has never been this easy. 

Although you can find natural beauty products in the health and wellbeing stores, online shops have particularly been a huge source of ethical beauty lately. 

What do natural and ethical beauty stores sell? 

Stores that sell natural skincare, bodycare, haircare and makeup, mostly stock brands that fit all or some of the criteria below:

  • Organic or natural ingredients: no toxic or nasty chemicals 
  • Fairtrade: fair prices, pay and working conditions
  • Eco-friendly packaging: minimal or no use of plastic
  • Cruelty-free: ingredients or finished products are not tested on animals
  • Vegan: no animal ingredients or by-products

Although the last two are not a written rule, ethical brands usually don’t test on animals and have a wide selection of vegan products. Still, that’s not always the case, so double check before purchasing. 

When to be careful?

Greenwashing is a common problem in the eco-friendly beauty industry, especially when it comes to the labelling and usage of terms natural or organic. 

Basically, these expressions are not legally regulated, so unless a brand has one of the industry certificates you cannot be sure you are actually buying organic cosmetics. 

The biggest organic and natural standard-setting organisations are:

  • Cosmos Natural
  • NaTrue
  • Ecocert/Cosmebio (France)
  • Soil Association (UK)
  • BDIH (Germany) 
  • ICEA (Italy)

You may also take a look at:

  • Leaping Bunny
  • CCF Choose Cruelty-Free
  • PETA Beauty Without Bunnies
  • Vegan Society
  • Certified Vegan
  • Vegetarian Society Approved

So if your favourite natural beauty products have any of the mentioned labels, it means the brand is taking extra steps to prove their quality and/or ethics.

Here are the best eco beauty online stores that sell ethical, natural and organic brands to save you the hunt. Happy shopping!



WHAT: Naturissimo is a UK-based online beauty retailer that offers natural and ethical cosmetics from cruelty-free and ethical brands.

WHY WE LOVE IT: Brilliant selection of high-quality skincare and makeup brands, including indie ones.

DELIVERY: Free worldwide delivery on orders over £25

Content Beauty & Wellbeing 

WHAT: Content Beauty & Wellbeing has been on the market since 2008 offering sustainable and organic beauty products, including big names such as John Masters Organics and Tata Harper. 

WHY WE LOVE IT: They offer free 1-to-1 video consultations. You can visit the London store too.

DELIVERY: Free UK standard delivery on orders over £25

Ethical Apothecary

WHAT: Ethical Apothecary stocks organic, cruelty-free and vegan skincare, bodycare, haircare and wellness products in one place. Once bought, your parcel is shipped in eco-friendly packaging. 

WHY WE LOVE IT: Great place to buy small sustainable cosmetics brands. 

DELIVERY: Free UK standard delivery on orders over £45

Be Kind Beauty

WHAT: Be Kind Beauty is an online shopping destination created with huge respect towards animals and the environment. If you buy any of the cruelty-free, ethical, clean beauty products they stock it will arrive in plastic-free packaging. 

WHY WE LOVE IT: One tree will be planted for each order. 

DELIVERY: Free UK standard delivery on orders over £30

Planet Organic

WHAT: Planet Organic is a go-to site for all things green, not just natural beauty. It has very clear categories, including plastic-free beauty, so you can easily find what you are looking for – great user experience. 

WHY WE LOVE IT: Wide product selection. The physical stores across London available too. 

DELIVERY: Free UK standard delivery on orders over £50

Love Lula

WHAT: If you are looking for beauty products without parabens, SLS’s and other nasty ingredients often found in cosmetics, look no further. Love Lula is the place to shop for all things organic and cruelty-free. 

WHY WE LOVE IT: It has a comprehensive range of vegan beauty products.

DELIVERY: Free UK and Europe standard delivery on orders over £15

Greenbeauty Market

WHAT: Whether you are looking for natural, cruelty-free or vegan beauty products, Greenbeauty Market is an Amsterdam-based online store to look for. Their brilliant, easy-to-navigate website will make your hunt for clean beauty treats super simple. 

WHY WE LOVE IT: Offers amazing indie cosmetics brands you need to know about. 

DELIVERY: €9,95 to the UK, free standard delivery on orders over €75

Holland & Barrett

WHAT: Well-known British health and wellness retailer, Holland & Barrett sells a wide range of branded and own-label products, from natural beauty to food and vitamins.

WHY WE LOVE IT: Great beauty deals often available. You can pop into one of the stores across the UK and test the products.

DELIVERY: Free UK standard delivery on orders over £25

My Pure

WHAT: My Pure claims to be one of the UK’s first online destinations to buy natural and organic beauty back in 2004, so if you are looking for eco products without parabens, sulphates and chemicals this is a great store to shop. 

WHY WE LOVE IT: They offer freebies at the checkout. Your order will be delivered in eco-friendly packaging. 

DELIVERY: Free UK standard delivery on orders over £25

Peace with the Wild

WHAT: If you are on the mission to reduce plastic and waste in general, this is a great place to shop. They sell natural and low impact skincare, makeup and other beauty products, as well as household and baby supplies. 

WHY WE LOVE IT: It’s perfect for eco-friendly plastic-free beauty products.

DELIVERY: Free UK standard delivery on orders over £50

The Clean Beauty Edit

WHAT: Based in Dublin, Ireland, The Clean Beauty Edit is an online beauty store specialising in organic, vegan and sustainable cosmetics.

WHY WE LOVE IT: The store has carbon-neutral worldwide delivery and compostable packaging. 

DELIVERY: Free UK standard delivery on orders over £30

Only Naturals

WHAT: Only Naturals stocks over 60 organic beauty brands, including skincare, bodycare, haircare and makeup. They have baby as well as men’s natural grooming products. 

WHY WE LOVE IT: Great selection of vegan beauty products. 

DELIVERY: Free UK standard delivery on orders over £20

Ecco Verde

WHAT: Online store Ecco Verde offers a selection of natural and organic skincare and makeup products. From Dr. Hauschka to Pai, find big names and cool indie brands. 

WHY WE LOVE IT: You can find both men and women’s beauty products. Get a free sample with every purchase. 

DELIVERY: Free UK standard delivery on orders over £42.90

Greener Beauty

WHAT: Ethical beauty store Greener Beauty is a cruelty-free and vegan-friendly online platform that stocks clean products from ethical brands that don’t test on animals. 

WHY WE LOVE IT: Every order plants a tree. Option to donate to a charity at checkout. 

DELIVERY: Free UK standard delivery on orders over £35

Ethical Superstore

WHAT: Ethical Superstore is a go-to place if you want to minimise your environmental impact by shopping for eco-friendly alternatives to your everyday products.

WHY WE LOVE IT: Excessive beauty, health and wellbeing selection. Easy buying by product ethics and tags.

DELIVERY: Free UK standard delivery on orders over £50


Editor’s note: Feature image via Curology/Unsplash.